What type of services do you provide?
The short answer is that I can produce almost any type of content you need. You’ll find a comprehensive list of services on this page. If you need any of the following for your business, I’m your man:
- web content
- email autoresponders
- landing pages
- press releases
- case studies
- white papers
If you need something that isn’t listed above, get in touch with me.
Can I order weekly or monthly content?
Absolutely. Content marketing works best if you regularly deliver useful material to your audience. That could mean publishing a blog 3 times a week, delivering a weekly email newsletter, or creating a few white papers each month. The continual stream of content keeps your audience engaged and more inclined to give you their business.
Ordering weekly or monthly content is simple. Once we create a content marketing strategy that meets your needs, I’ll make sure you receive blogs, articles and any other content you order on a schedule of your choosing.
What types of businesses do you work with?
I work with large and small companies in a range of niches. For example, I’ve delivered regular content for Chrysler, Jeep and Fiat in Australia, and worked for years with one of the largest insurance affiliates in Canada. I also provide blogs, web content, email autoresponders, and other collateral to a variety of entrepreneurial businesses, some with only a few employees.
The companies I work with run the gamut with respect to niches. Here’s a small selection of areas I currently cover or have covered in the past:
- drug injury lawsuits
- criminal law
- real estate
- exterior home remodeling
- plastic surgery
The list goes on. I specialize in a few areas, which I detail below.
Most of my clients, big and small, stick around for years. That benefits them because I’m extremely familiar with their products, services and audiences.
How much do you charge for [insert your project here]?
You can see a full list of my rates on this page. That said, each project is unique. A weekly blog on divorce law for a particular state will require less research than a weekly blog on offshore drilling techniques.
The best way to see how much your project will cost is to get in touch with me. We’ll discuss your content needs and come up with a plan that supports your goals and fits your budget.
When can you start on my project?
That depends on my calendar. If you happen to catch me between projects, it’s possible that I can start the same day we discuss your content marketing needs.
Fair warning: there are times when my calendar is booked for months on end. While I’m always open to taking on a great new client with an interesting story, it may be a few weeks before I can start on your projects. The best thing to do is contact me to find out my availability.
Here’s the good news: once you’re on my calendar, you can rest assured that you’ll receive the content you need on schedule. I don’t miss deadlines.
When will you complete my content?
The delivery date for your content will depend on the size and scope of your project as well as my availability. After we discuss your business goals and determine the types of content you need, I’ll provide you with a quote and delivery date. You can then decide whether the delivery date works for you.
If you order weekly or monthly content, I’ll propose a delivery schedule that ensures you receive your materials like clockwork. You’ll never have to guess when your content will be delivered. You’ll know in advance.
Again, I don’t miss deadlines.
Do you have any experience writing about [insert your topic here]?
Remember the topics I listed earlier, and how I said it’s a small selection of niches I’ve covered? I wasn’t kidding. I’ve researched and written about martial arts, search engine optimization, sportsbetting, marketing, travel, dog training, dentistry, health and fitness, mental disorders, dating, sexuality and computers.
In short, I’ve written on a huge range of topics over the years. If I’m unfamiliar with an area, I can get up to speed quickly. I’m an excellent researcher.
Contact me and ask whether I’ve covered your niche. There’s a good chance I have. If I haven’t, rest assured that I’m a quick study.
What areas do you specialize in?
I’m an ace at the following areas:
- personal injury law
- drug injury claims
- divorce law
- financial services
I have a ton of experience in creating content for those areas. I also happen to love doing so.
Can I see samples of your work?
Absolutely! Please visit my Samples page to look through some of the work I’ve completed for my clients in the past. If you’d like to see samples from your particular niche, let me know. I’ve been a full-time copywriter since 2008. I’ve probably covered your area at some point.
Are you an SEO expert?
Any content marketing expert worth his salt has to know something about SEO. One of the goals of creating content is to attract targeted traffic to your website. That involves leveraging Google’s incredible reach. You want prospects to find your site when they search for things related to your business.
Having said that, SEO has changed a lot in the last decade. These days, Google’s algorithm updates are coming fast and furious. Past releases have included Penguin, Panda, Hummingbird and Pigeon. Who knows what Google has in store next year?
I create blogs, articles, and web content that complement Google’s publicly-stated goal: to improve the user’s experience. That means I write for your audience. As long as your customers and prospects enjoy the content, finding it useful and engaging, Google will be inclined to give it more exposure.
Do you have a degree in journalism?
Nope. My degree is in finance and investments.
I learned how to use conversational content to connect with readers through hard-won experience. I used to publish a weekly email newsletter that went out to thousands of subscribers (click here if you’d like to see it). I also wrote a book back in 2002 that people loved (click here to check it out).
In short, I developed by content marketing chops by keeping my nose to the grindstone.
So, journalism degree? No.
Years of dedication to learning what works with customers and prospects? Oh definitely.
What is your process for creating content?
After you and I come up with a suitable content marketing strategy for your business, I’ll use the following 6-step process to create your materials:
- research your audience
- research your niche
- create the first draft of the content
- let it sit for a day
- edit the content to tighten it up
- deliver the content to you
With the exception of step #6, the above process takes place in the background. Once you order content, you have only to wait for its delivery. The delivery date is agreed upon in advance so you’ll know when your content will arrive in your email inbox. There’s no guesswork.
If you and I are working together for the first time, I may have some questions that will help me to better understand your audience. Otherwise, you can sit back and relax. I’ll take care of everything for you.
How do you accept payments?
I prefer to receive payment via Paypal. It’s easy to transfer funds from your bank account or your Paypal balance. You can also use your credit card or debit card through Paypal.
If you prefer to send a physical check through snail mail, that’s fine too. It’s a bit less convenient for both of us, but it still works.
When am I expected to pay for a project?
If you and I have never worked together, you’ll need to deposit 50% of the project upfront. The remaining 50% is due upon completion of your content. Once you and I have some history, we can revisit those payment terms. I mentioned earlier that most of my clients have been with me for years. They’re not required to leave a deposit. They pay for their content after it has been delivered.
If you order weekly and monthly content, I’ll send you an invoice on Friday for the previous week’s delivered materials. That arrangement seems to suit my clients.
What if I don’t like the content you create for my business?
My rates (you find them here) include 1 round of edits. If you dislike something about the content I deliver to you, let me know. I’ll revise it according to your feedback. It will be helpful if you can highlight the specific part that needs to be tweaked.
Note that edits are not rewrites. By the time you and I proceed, we should both have a clear idea about the scope and direction of your content. If either the scope or direction change, the project is billed at the normal rate (and prorated according to the extent of completion). Ideally, we’ll be able to avoid such situations by discussing your content marketing strategy and business needs beforehand.
If you absolutely hate the content I create for you, and an edit won’t help, we can part ways and file the effort under “lessons learned” column. That has never happened, but anything’s possible.
I have additional questions. What should I do?
If you have any questions, definitely contact me. I’m always around and will respond within 24 hours, if not sooner.